Digital Marketing
Brand promotion via the internet and other digital media to reach potential customers.
Introduction to Digital Marketing
A thorough, data-driven journey plan is only half of a sound digital marketing policy. To drive results, take advantage of what you know about our clients to create and deliver content that compels them to action. Here are four steps you can take to make that process easier
Let customers dictate content.
Segment audiences by touchpoints
Create a lead scoring method
Allocate resources based on impact.
Our Process
Analyzing data on customer interactions with your digital properties is a good start, but it’s not enough to give you a complete understanding of their online behavior, as the vast majority of their online activities occur elsewhere.
Likewise, don’t place too much emphasis on vanity metrics such as page visits and views. Instead, pay attention to customer actions. How do they navigate your website? How many product pages did they view before leaving?
Traffic counts might make you feel good, but they won’t tell you much about what makes your customers feel good. When you’re trying to create an accurate customer journey map, your customers — their intentions, motives, and pain points — are all that matter.